AUGUST 18, 2025
YOU ARE able to spot trends before the blow up 📈
How to See the Future Before Everyone Else 🔎🔭 People always ask me: "What's coming next?" Here's the answer, and how you can spot it too. First, notice what others ignore. The future hides in plain sight, in the details people walk past every day. Second, capture every idea. My most valuable travel item isn’t my passport, it’s the notebook where I preserve thoughts that would otherwise vanish. Third, connect the dots. Take what you’ve observed and saved, then ask: What patterns emerge when
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
