JUNE 12, 2026
You Don’t Own Digital Books (And Why That Matters More Than You Think)
We’ve all heard the phrase “possession is nine-tenths of the law.” In the digital world, that idea completely falls apart. When you buy an ebook, you don’t actually own it. You’re granted a license to access it. That means platforms like Amazon or Apple can remove that book from your device at any time. No refund. No debate. It’s not ownership. It’s permission. That’s the real reframe: Digital ownership isn’t nine-tenths of the law. It’s barely one-tenth. A physical book and a digital book a
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




