JULY 5, 2025
You’ll Never Believe What This Dishwasher Can Do in 5 Seconds...
Doing dishes in 5 seconds??? I am not a fan of doing dishes. It's my least favorite household chore and everyone in my family knows I'll do just about anything instead. AI generated emails are nice and all, but truly disruptive technology will transform our lives by taking over things we don't want to do. Like dishes. At CES this year, I saw a five-second ultra-fast dishwasher; a device that doesn’t just clean dishes but reimagines how technology can give us back time. It’s easy to think of
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
