JUNE 29, 2025
You’ll Never Believe What This Makeup Projector Can Do...
Kabuki style is my look! At @CES, I tested out a device that feels like a glimpse of the future: the mixed reality makeup projector. This device maps makeup onto your face in real time, creating a hands-free, interactive beauty experience. What if you could try multiple makeup looks in seconds without touching a single product? I don't usually go kabuki style, or wear much makeup, but I can see how this is more than just a tool for beauty enthusiasts. It’s potentially game-changer for industr
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
