You Might Be A “Geriatric Millennial” If You Were Born Between 1980-1985

One Twitter user described it as “the rudest way to tell me I’m the best for something.” Yep, my friend and author Erica Dhawan got the Internet all riled up with an article aimed at promoting her new book, Digital Body Language. In it, she suggested that people born between 1980 and 1985 (the ones she calls “Geriatric Millennials”) were “best positioned to lead teams that will thrive in the hybrid workplace.”

That is probably true, but just take a moment to appreciate the subtle brilliance of this post. Erica talks about her topic (digital body language), creates an intentionally provocative term that generates outrage from easily outraged people, and rides the wave of “controversy” to talk about why these older millennials (of which she is one too) are actually awesome. This is what masterful PR looks like.

If you want more of her, I interviewed Erica on my show and we talked about why Indian fathers don’t share the check, email etiquette and the real reason she has five different headshots.