JANUARY 11, 2023|TECHNOLOGY & SOFTWARE
Your Identity Is About To Become A Battleground
The way you define and share your identity online may soon come under siege. In WIRED there was a story from someone who discovered a photo that looked a lot like her manipulated and used in an ad for a Chinese camping stove. Twitter may soon start auctioning popular usernames. These stories suggest a future where we all may need to fight for ownership over all aspects of our own digital identities, from usernames to the photos we have chosen to share on social media.
This need will fuel the growth of the already robust digital identity protection industry and make this type of vigilance something that even “normal” non-celebrities may want to employ for themselves. Ultimately, this may soon become a new sort of online “identity tax” that will need to be paid in order to protect yourself online. And even worse, anyone who can’t afford it will be out of luck.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
