JANUARY 26, 2018|SOCIAL MEDIA
YouTube Invests In Creators Who Promote Tolerance
YouTube has had plenty of trouble in the past several years with questionably moral content, but the brand is trying to fight back by encouraging content creators who actively share more uplifting and tolerant content.
The latest step is an increased $5 million investment in Creators for Change, a program built to encourage empathy and understanding of others through video. The recipients of those grants and their creative work are a sign of hope for the Internet, and well worth looking at if you have the time.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
