AUGUST 25, 2026
Zipline Through a 500-Year-Old Fort
Most people walk around ancient forts to see them. At Mehrangarh Fort, you launch from one. A secret tunnel leads to a battlement, and then you're flying over the fort itself. Six lines cross 1.2km, with the longest, the Magnificent Marwar, dropping 300 meters over twin lakes. Jodhpur's blue city and the fort's massive walls shrink beneath you. The whole thing feels less like an adventure course and more like you've been invited into something ancient. Would you go? #MehrangarhFort #JodhpurTrav
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
