JULY 28, 2022|ENVIRONMENT + SUSTAINABILITY
“Zoe” Is the World's First Named Heat Wave
Scientists in Seville, Spain recently decided to start naming deadly heat waves, much like we already name tornados. This latest heat wave is named Zoe.
It's not a bad idea, but the execution seems like a missed opportunity. Instead of using random names, why not name each heat wave after a politician who has refused to take action to support pro-environmental legislation?
Given the recent study warning that extreme heatwaves will increase by more than 30 percent in the coming year, the negative publicity from a little bit of blaming and shaming could spark some much needed action. At the very least, I'm sure anyone named Zoe would agree.
Rohit speaks on this topic. See his futurist keynote.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
