SEPTEMBER 12, 2016|BRANDS & MARKETING
A Guide On Selling To Extremely Wealthy Customers
You may never need to sell a $280,000 watch, but the sales techniques shared in a great interview with Jon Omer, Vice President of luxury jewelry and watchmaker Fabergé, will be useful when trying to influence just about anyone.
One piece of advice from the interview, for example, is Omer's realization about the importance of credibility and being referred versus cold calling. “Credibility comes not only from jobs I’ve had, but also from the people introducing me.”
The interview is filled with useful tips like that, and worth a read for his insights into luxury consumers, whether you happen to sell to them or not.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
