NOVEMBER 14, 2016|BRANDS & MARKETING
Why Luxury Watch Makers Are Targeting Women
The sales of luxury watches have been in decline for years, and it has traditionally been a male-dominated industry. Watchmaker Eleven James is making a departure from that script with a new effort specifically creating and selling luxury watches to women.
Inspired by the sharing economy, the brand has also pioneered a business model to offer these watches on loan to women so they can change their watch selections regularly. It is a bet on the idea that the appeal of a luxury watch has less to do with owning one forever than with wearing the right one today.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
