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OCTOBER 19, 2021|TECHNOLOGY & SOFTWARE


A New Wearable Sensor That Could Reinvent Dance ... And Music


A dancer wearing a wireless motion sensor

A German startup recently launched a range of wearable sensors that track movement and use an app that translates those movements into sound. Rather than creating a dance inspired by music, this technology could enable dancers to literally choreograph the music to fit their movements.

Reading about this new technology, it got me wondering how much inventors of technology like this really understand what worlds they may be disrupting. What use case do they have in mind when they build something like this? Is it intended as a way for the hearing impaired to experience music? Or as a tool to help choreographers reinvent their art? Or perhaps they just did it for fun. That’s the thing about innovation ... you can’t always predict why it works or who will love it and use it once it does.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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