JANUARY 8, 2018|HEALTH & FITNESS
L'Oreal Launches Wearable Device To Help You Avoid Skin Cancer
At CES this past week, there were plenty of examples of forward thinking ways to monitor our health and protect our well being. This story about a new wearable fingernail sensor to track your sun exposure is a perfect example of “Predictive Protection”, a trend from the new Non-Obvious 2018 book, and the sort of thing we will continue to see from sensors that help track all aspects of our health and proactively keep us safe.
If there was one big takeaway from CES 2018 about health and fitness, it was that this category will explode in growth over the coming year.
Related Posts
Book Rohit To Speak
Want to bring these ideas to your next event?
Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.
Learn More About Speaking
How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
