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MARCH 23, 2017|NON-PROFITS & ADVOCACY


Amsterdam’s Homeless Go Cashless With New Wearable Device


Wearable cashless donation device on a jacket in Amsterdam

This device might make you wonder who would want to walk up to a homeless person and press a button on their jacket to make them a cashless donation to help pay for their food or shelter.

If you think about it, though, this does address several interesting issues. Firstly, donors don't need cash and can be sure the money goes to food or shelter. More importantly, it offers more humanity than walking by and dropping some change into a bucket. This is one of those ideas that might not work ... but it would be a beautiful thing in the world if it did.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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