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DECEMBER 10, 2021|RESTAURANT & HOSPITALITY


A Play-by-Play Recap of the World's Worst Michelin-Starred Meal


Screenshot of the Everywhereist review of the world's worst Michelin-starred restaurant

The thing I love about travel writing is the honesty you can get from someone experiencing a culture through foreign eyes. It can be beautiful ... but sometimes it can be a train wreck. That's what this post was, and it's a delight to read.

Travel blogger Geraldine DeRuiter had a 27 course meal at a restaurant called Bros' and described it as "the sort of meal that make you feel as though the fabric of reality is unraveling," recalling that it "amounted to a meal the same way amassing two-dozen toddlers together amounts to one middle-aged adult." The rest of the article is similarly entertaining and might make you simultaneously miss traveling and be thankful you weren't there at the same time.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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