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NOVEMBER 9, 2017|FOOD AND DRINK


Forget Dieting, Now You Can Have A Genetically Personalized Meal


The more you can measure about our bodies and genetics, the more you should be able to tailor the nutrients and experience of eating to be healthier. Along with the vending machine that can deny you unhealthy snacks, this story illustrates that the makers and sellers of food can increasingly make personalized health assessments of food and use that ability to offer healthier choices, or even to prevent you from making bad food choices in the first place.

The question is, will people really take all this automated advice, or like much advice in diets, intend to follow it but rapidly give in to temptation instead?

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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