The Neuroscience of Eating Is About To Become Big Business

What if the act of telling someone the food they are eating is high calorie and unhealthy is actually better than telling them it's a diet food? Could the act of getting bariatric surgery itself be a tipping point to getting an obese person to behave more like a lean person when it comes to decisions about food?

These are just a few of the counterintuitive ideas for getting people to make healthier eating choices that scientists are reviewing. As this article from INSEAD explores, the neuroscience of why we choose to eat the things we do is getting more detailed, predictive and useful. As scientists uncover how our brain makes eating decisions, it's likely that the insights they unearth now could transform human health in the future.