NOVEMBER 7, 2016|GOVERNMENT & POLITICS
The Simple Neuroscience Lesson From Trump’s Victory
In the days after the 2016 US election, plenty of people went looking for explanations. One of the more useful ones I read came from neuromarketing blogger Roger Dooley.
His entire analysis is worth reading for the insights overall, but of particular interest are his thoughts about the difference in messaging strategy between Clinton and Trump when it came to immigration policy. Regardless of your political opinion, Clinton’s thorough 9 point plan offered far less of a soundbite than Trump’s signature “build a wall” 3-word policy.
The lesson? Keep it simple.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
