SEPTEMBER 14, 2021|EVENTS & EXPERIENCES
ABBA Comes Back Live In Concert After 40 Years As “ABBA-tars”
In just a few weeks, ABBA will release their first new album in 40 years and it’s going to lead to one of the most ambitious live tours ever imagined. Starting in May of 2022, ABBA Voyage opens in a new custom built arena on the outskirts of London specifically designed for a show that is a digital and live spectacle years in the making.
Virtually recreated “ABBA-tars” of each original member of the group will perform all the band’s greatest hits in a sound and light show that looks to be something people have never seen. The rapidly selling show will blend the virtual and physical world together in a new sort of experience that could become the norm for how live concert experiences are done. Especially nostalgic ones with aging rock stars (and their fans) who want to relive those former glory days.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
