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OCTOBER 17, 2018|ENTERTAINMENT & HOLLYWOOD


Amy Winehouse And How Dead Artists Might Come Back On Tour As Holograms


amy-winehouse
This week the father of Amy Winehouse announced a world tour in 2019 featuring a “hologram” of his daughter on stage. A digital avatar of Winehouse, who died in 2011 from alcohol poisoning at the age of 27, will "perform" some of her most popular songs in a concert accompanied by a live band, real backup singers and lots of special effects. In a world where thousands of people are already paying to see concerts of a completely fabricated digital personality, it's not a leap to think they might also be willing to pay to see a holographically resurrected one. If it works, I might finally have that chance to see Michael Jackson perform live that I always regretted missing.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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