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JULY 1, 2016|DIVERSITY


Academy Tries To Finally Kill The #OscarsSoWhite Hashtag


For two years running the Oscars have had an embarrassing lack of diversity in their finalist announcements. While the organization behind the awards was vilified for the lack of inclusion, there was only so much it could do. After all, the finalists are announced based on the combined votes of hundreds of Academy members.

So the Academy went at the problem from the other end and announced a new class of members, a full 41% of whom are people of color. Change the voters and, eventually, you change the votes.

Now we just need to wait until next February to see if the move has the intended effect.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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