AUGUST 13, 2018|ENTERTAINMENT & HOLLYWOOD
Does The New “Popular Film” Category Devalue The Oscars?
To help the Oscars stay relevant, the Academy just announced a new “Popular Film” category that will offer an award to blockbuster films that people love but that usually never win any Academy Awards. Recently the Oscars have rewarded films like Moonlight or The Shape of Water, which were both independently produced films that relied on the boost from the award to become commercial successes.
The question the author poses is whether choosing to award movies that are already commercially successful but generally produced by large studios is just putting more money in the pockets of the people who need it least.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
