Adobe Helps Creators Protect Their Work with Digital Content Credentials

You would expect Adobe, a company that has millions of professional creators using their software tools every day to find ways to support that community. Their newly-announced Content Credentials feature is a way to add metadata specifically to images and video that can certify the rights of the creator. As the challenge of digital rights continues to get sorted out, this is exactly the kind of leadership the tech industry will need to take in order to solve a problem that technology has created.

It’s a refreshing contrast to a story last week that showed just how little responsibility Mark Zuckerberg feels like he and Meta should take for keeping kids safe online. He even went on to suggest that he believes there’s no link between social media and teen mental health struggles. This comes at the same time that some consumers are literally begging the government to ban social media to help them find balance and avoid getting addicted. These stories show the complicated relationship between those who create platforms for us to use and the varying levels of ethical responsibility they feel to ensure those platforms are being used in positive ways.

What do you think? Should the responsibility of mental health or digital copyright to protect ideas be something a platform should manage? Or should it entirely be up to us to manage this ourselves?