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FEBRUARY 22, 2023|HEALTHCARE


Why Singer Jewel Is Promoting the Metaverse For Mental Health Support


Singer Jewel alongside her avatar in the Innerworld platform

Can communicating via a digital avatar help improve your mental health? That's the idea behind a platform called Innerworld, which just announced singer-songwriter and longtime mental health advocate Jewel as their Chief Strategy Officer. The inspiration for the site came from a founder who struggled with coming out at age 13 and credits a multiplayer game and his avatar in that game with saving his life by giving him a community and sense of belonging he didn't have in the real world at the time.

Innerworld aims to create a safe space through guidelines that you might wish was the model for other social media sites: "no conversation about politics or religion, no bullying, no trolling, no negativity." The site also promises 24/7 live guides and complete anonymity as a core feature too.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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