Lessons From The Catastrophic Failure Of The Metaverse

The metaverse is the ultimate example of what architecture critic Kate Wagner describes as yet another overhyped innovation from "the increasingly desperate and failure-prone tech industry." In an article about the demise of the metaverse, she writes "to say that the Metaverse is dead is an understatement. It was never alive."

This was perhaps the most visible sign of what Wagner describes as the "eagerness to latch onto whatever the newest trend the increasingly desperate and failure-prone tech industry dished out." Yet now that we can look back, the failure of the metaverse to generate millions of users or to change our habits when it comes to consuming information was largely predictable. And by extension, the money that brands threw at creating ghostyard virtual showrooms seems like an obvious waste now.