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JANUARY 19, 2022|FOOD AND DRINK


Hypnotic Dining, Food Metaverse and Other Experiential Food Trends


Cover of the Imminent Future of Food trend report

UK experiential design studio Bompas & Parr released an insightful new report on the Imminent Future of Food and there were several ideas there worth reading. From the potential for hypnotic dining to alter your state of consciousness during a meal to experiments with virtual food experiences in the metaverse, the report is a "tasting menu" of sorts into food trends to watch.

Other interesting trends mentioned in the report include Geophagy for Health (the upside of eating mineral-boasting soils), the rise of Dates, Road to Excess (why people will take a hedonistic attitude towards food) and why tea is the new coffee. You can download the full report as a PDF.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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