As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

MAY 8, 2024|ARTIFICIAL INTELLIGENCE


AI Startups Are Too Power Hungry, But Scientists Are Working on A Solution


AI energy impact 900x600

In aviation, most people know that a huge portion of the costs in that industry come from paying for fuel. Recent projections are that it will account for more than 30% of the overall expenses for most airlines. When it comes to AI startups, investors and industry watchers are starting to get a similar picture of just how big of an impact the energy costs are likely to have on that growing sector. 

An article from the MIT Tech Review suggested that using AI to generate just one image uses as much power as charging your phone. The harsh financial reality of these surging expenses are already driving some AI startups out of business and likely many more in the coming months. 

Assuming this continues in the same direction as aviation, the new reality for AI startups will be huge barriers to entry that prevent new startups from being able to effectively compete or scale ... which leaves the future of AI to just a few big players like Microsoft, Google and Meta/Facebook.

AI Startups Are Too Power Hungry, But Scientists Are Working on A Solution: Recipe book for


Luckily, there are many scientists working on a "recipe book" to make AI less power hungry. The future of AI startups may depend on their success.

Rohit speaks on this topic. See his AI keynote.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×