As Featured In:

The New York TimesThe Wall Street JournalThe Washington Post
EntrepreneurInc.CNNWebby Award Honoree

Selected as one of the best newsletters on the Internet by the Webby Awards!

AUGUST 28, 2023|REAL ESTATE & HOME BUILDING


Americans Downsizing, Smaller Homes and the Death of Bathtubs


A small modern home

The recent “near record high” home prices are leading to a surge in demand for smaller homes and inspiring more American home buyers to consider downsizing to homes without luxuries like bathtubs or dining rooms. The average size of homes sold across the country is ranging from 10% to 20% smaller than just a few years ago. The shift has already started to transform many related markets, as furniture manufacturers offer more customization and create designs for smaller spaces, and homeowners are using landscaping to create more defined outdoor spaces with privacy.

At the same time as you have this downsizing trend, America is also facing a severe housing crisis, people who had invested in second properties hoping to rent them through Airbnb are struggling due to oversupply (dubbed the “Airbnbust”) and stories of “ghost towns” filled with uninhabited housing across China all offer reminders of the housing inequity across the world. As our population ages, the way we live will also shift and more stories like this will come. Today, the flux might make bathtubs a bygone symbol of the past. Tomorrow it may be something even more surprising.

Share

Book Rohit To Speak

Want to bring these ideas to your next event?

Rohit turns the thinking behind posts like this one into keynotes for audiences around the world, from Fortune 500 leadership teams to global industry conferences.

Learn More About Speaking
Rohit Bhargava delivering a keynote

Related Categories

How It All Started

A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

Want More Non-Obvious Ideas?

Join 100K+ ReadersTo Get Weekly Insights

The Non-Obvious Insights Newsletter brings you the five or six most fascinating and overlooked stories of the week, with a quick take on why each one matters.

    One email every Thursday. No spam, unsubscribe anytime.

    ×