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SEPTEMBER 16, 2020|TRENDS & CULTURE


Swedish Housing Experiment Offers a Unique Solution To Loneliness


Swedes are known for their independence - young people start living alone in Sweden earlier than anywhere in Europe - but the problem of loneliness can affect people of all ages. For the past year, an experimental housing project in the town of Helsingborg has put young and old people together with the requirement that every resident promises to spend at least two hours conversing with their neighbors. More than half of the residents are over 70 years old, and the rest are between 18-25. So far, the residents are raving about the experience - and delegations from many other countries have come to study the model.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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