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AUGUST 28, 2018|TRENDS & CULTURE


The Loneliness Industry and the World's Saddest Product


holographic wife
About a year and a half ago, a Japanese company called Gatebox released a depressing preview video of a new AI powered "Holographic Wife" that would offer lonely young Japanese salarymen companionship at home. The character is based on anime and stand about 8 inches tall inside a glass box. This week the company finally released their actual product with a slightly less depressing video - so now the "holographic wife" is available for sale for about $1300 USD plus a monthly subscription fee. There have been many recent articles about the prevailing loneliness of many Japanese (often known as Hikikomori, a group I wrote about in Non-Obvious 2017) and the new industry helping to clean up after the many people who die alone. As technology starts to go beyond utility and offer things like companionship, our relationship with this tech will continue to evolve. This idea of "holographic wives" may be just the beginning of an entire industry that is increasingly focused on helping people of all ages and genders to deal with the crippling reality of loneliness. Original Gatebox Promotion Video (2016): New Gatebox Launch Video (2018):
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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