FEBRUARY 25, 2019|TECHNOLOGY & SOFTWARE
Can Tech And “On-Demand Grandkids” Help Cure Loneliness?
Imagine if you could order companionship as easily as you can summon a driver. A tool called Join Papa joins college students with seniors to offer a companion who can help with errands or just offer someone to talk to. It’s one of a range of new tools and uses of technology that are coming up to fight loneliness in all its forms.
A few weeks ago I wrote about a Japanese company that is selling “holographic wives.” In that case, the vision was to replace real humans with an always attentive companion instead. As loneliness continues to rise and people seek out ways to connect to one another in deeper ways, the need for tech to help develop solutions to help reduce loneliness will lead to lots of new ideas.
Some will be more human and create wonderful ways to connect generations and bring people together like Join Papa. Others will awkwardly push the limits of how people relate to technology.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
