DECEMBER 14, 2017|FINANCIAL SERVICES
Amex Finally Stops Asking For Signatures On Credit Card Purchases
Most of us can't remember a time when a checkout clerk in any retail store ever actually looked at our signature. With chip cards and increased fraud protection, signatures for credit card purchases are a relic of the past. It's why Discover, Mastercard and now Amex have all stopped asking for them.
The story is perfect inspiration for a bigger question. What other useless traditions are we, or our customers, blindly following out of habit, and what would it take to finally get rid of them?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
