DECEMBER 7, 2022|DATA & ANALYTICS
Amazon Wants To Pay You $2 For Your Data. Here's Why You Should Say No.
Amazon’s latest data grab policy involves offering users $2 per month to route their traffic through an Amazon server so the company can keep track of which Amazon ads they’ve seen. It is part of a program at Amazon that “gives you up to $10 a month in Amazon credit for uploading receipts for purchases you made at places other than Amazon and filling out surveys.”
That’s a whole lot of data they are asking for. Not only would you give them details on all your purchases (no matter where you make them) but you also voluntarily run ALL your phone’s data through an Amazon server. As this Verge article on the new policy notes, even if you’re not concerned about sharing your personal data with Amazon ... you should at least demand more compensation for it.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
