Wondering How Amazon Will Change Whole Foods? Here's The Answer

For years Amazon has charged its sellers fees and a percentage of sales revenue to promote on its platform. Now they have brought the same pricing model to suppliers selling to Whole Foods.

It is a good example of how Amazon will likely shift the grocer's relationship with food suppliers. While consumers may not notice the shift, many suppliers will feel the pinch in their margins and find themselves with the same issue as current Amazon sellers ... stuck living with Amazon's policy shifts with little collective power to fight back if and when the cuts go too deep.