SEPTEMBER 29, 2020|ENVIRONMENT + SUSTAINABILITY
Swedish Retailer Offers "Impact Receipts" To Track Environmental Lifecycle
The environmental cost of the things you buy continues to be more visible. Swedish retailer Asket launched what it calls “impact receipts” that show the amount of water and energy used in the making of their products.
Together with Nordstrom’s announcement that they will stop selling fur and exotic skin products, there continue to be new signs every week that the fashion brands who survive this difficult time will be the ones who are also able to tell a bigger story about how they are contributing positively to the future of the world as well.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
