JUNE 21, 2016|DATA & ANALYTICS
The Startup That Wants You To Sell Your Own Data (And Keep The Profit)
An interview with Serafin Engel, founder of DataWallet, gives an inside glimpse at one of the smartest and most timely startup ideas you are likely to see.
The promise is one that many people are trying to solve: how to financially incentivize people to share valuable data with marketers. Plenty of companies talk about it. This elegant app is the first real solution I have seen to actually address the need.
It is clearly in high demand, as their waitlist of potential users has almost 20,000 people on it. And the questions it raises around data ownership, and who has the right or the ability to make money on it, are profound and important.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
