Purposeful Profit: Why Companies Are Taking Public Stands

Purposeful Profit is the megatrend that describes how, as consumers and employees demand more sustainable and ethical practices, companies respond by adapting products and taking public stands on issues.

There were plenty of big stories that year offering even more ammunition for this big idea that purpose is becoming more and more of a core necessity for all types of organizations. While this in itself may not be all that new, what was surprising was just how vocal those organizations are now willing to be.