JANUARY 30, 2018|NON-PROFITS & ADVOCACY
Amnesty International Uses Hypnosis To Create Empathy For Refugees
Just as the virtual reality experience Clouds Over Sidra powerfully helped people understand the plight of refugees, this campaign from Amnesty International is a perfect example of how the trend I call “Virtual Empathy” has evolved well beyond only VR experiences.
Participants in the simulation feel the anguish of being a refugee in a deep and real way through hypnosis. Watching them undergo that transformational experience is a powerful reminder that the most powerful way to build empathy is to find a way to experience something for yourself, even if it requires a hypnotist.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
