NOVEMBER 8, 2016|NON-PROFITS & ADVOCACY
IKEA Replicates A Syrian Refugee Home To Support The Red Cross
I am always on the lookout for a social cause-related campaign that uses the unique capabilities of a brand to make a statement. This effort from IKEA certainly qualifies, as the brand reconstructed an actual Syrian refugee home as a way to create real empathy for refugees and raise funds for the Red Cross.
Smart, strategic and impactful. Just the kind of cause marketing we should all love to see.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
