MAY 22, 2017|MEDIA & JOURNALISM
Google Creates Website To Explain Syrian Refugee Crisis
An interactive site developed in a partnership between Google and the United Nations uses actual Google searches to decide what questions to answer and what content to share about the Syrian refugee crisis.
The format is an extremely easy introduction to a complex topic, and perhaps offers a glimpse into a unique role for Google to play in the media landscape ... by using search data to create curated explanations of complicated issues.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
