OCTOBER 5, 2022|TECHNOLOGY & SOFTWARE
An NFT That Promises To Help Save Our Cultural Heritage
I don't often select stories about NFTs to share ... because a lot of them are essentially about someone selling vapor to someone else with the misplaced perception of value. But a story about the “Monuverse” struck me as a model that could work while doing some real good in the world.
In the Monuverse, consumers can own part of a digital rendering of a real life monument. Founded with the mission of creating a “tangible bridge between realities,” platform co-founder Andrea Salomone says the monuments not only offer a chance for “virtual tourism,” but also share revenue to provide “perpetual funding” to preserve those monuments in real life. The argument for how the metaverse can help historical sites is surprisingly compelling.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




