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FEBRUARY 16, 2021|DIVERSITY


Are Gender Neutral Language and Products Going Too Far?


Gender neutral deck of playing cards

Last summer a 23 year old Dutch woman “realized traditional playing cards were racist and sexist.” She decided to create a gender neutral set of playing cards and now she can’t make them fast enough to meet demand.

Two other stories point to shifting guidance around the language that hospital staff should be using in delivery rooms. The Australian National University suggests changing the term “mother” to “gestational” or “birthing parent” and using “non-gestational” or “non-birthing parent” instead of “father.” Health officials in the UK are asking people to stop using the term “breast milk” and instead use more inclusive terms such as “chest milk” or “human milk.” “Chest feeding” is the term that should replace “breastfeeding.”

Are these good first steps to create a more inclusive hospital experience for new and diverse parents, or just empty and overblown symbolism? Clearly that’s a big question, and it is one that has been on my mind.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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