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JANUARY 15, 2018|TRENDS & CULTURE


New Study Finds That Kids Are More Flexible About Gender Identity


One of the trends my team and I uncovered and wrote about in Non-Obvious was “Ungendered”, a term that describes how our shifting definitions of traditional gender roles are leading some to reject the notion of gender completely.

A study released by Vanderbilt University adds to that picture. Researchers studied children's reactions to a genderless robot character on the Amazon show Annedroids and its conflict about whether to call itself a girl or boy. The droid ultimately chooses not to pick a gender and instead “just be me.”

The study suggests the conclusion that gender is increasingly seen as a preference, and sometimes even optional altogether.

Rohit speaks on this topic. See his futurist keynote.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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