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AUGUST 17, 2018|ARTIFICIAL INTELLIGENCE


New Study Finds Robots Can Emotionally Manipulate Humans Easily


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A team of German researchers from the University of Duisburg-Essen in Germany studied how humans interact with robots. In a paper published in PLOS ONE - they offered the finding that people who were asked to turn a robot off were more likely to leave it on if the robot pleaded with them to "live." The conclusion of the study was that the more human a machine acts, the more we can be emotionally manipulated into treating it as we might treat a fellow human. In the future this tendency for us to humanize machines will both help us adjust to their presence, and make us vulnerable to be manipulated by them far too easily.
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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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