MAY 4, 2022|TECHNOLOGY & SOFTWARE
Are Some Fonts Ageist?
The fonts you like best may not be the easiest to read. And if you're over the age of 35, some fonts may be slowing your online reading down significantly. These are some of the highlights from a study that explores how font choices affect reading speed among Internet users.
So what are the best fonts? Apparently EB Garamond and Montserrat tested best among those "older" users. Researchers guessed that it might be a combination of the "X-height" of the fonts along with the classic look of the serifs that made those fonts stand out. But they admit that there is no such thing as an "average" user, so the best readability experience would be if everyone could choose their own fonts. Which would drive designers crazy so, of course, it's probably the best thing to do from a usability point of view.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




