FEBRUARY 26, 2015|TRENDS & CULTURE
Attention Wealth: Why Our Attention Is Worth More Than Ever

Attention Wealth is a simple idea with a lot behind it: in the information economy, our attention holds greater value, leading us to be more skeptical of those who rely on spectacles to manipulate us.
The idea of our attention as a form of wealth felt like a perfect way to underscore and start to describe the battle that is happening right now for our attention on every level. The positive upside? If we can better understand how wealthy we all are, we can start to find better ways to monetize and prioritize our own attention.
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




