SEPTEMBER 5, 2016|ECONOMICS & MONEY
New Report Shows Millennials Have Only 4% Of Household Wealth In The US
Managing, selling to and understanding Millennials is a hot topic in business, but a report sponsored by the AARP on the “longevity economy” offers a useful corrective: only 4% of household wealth currently sits with Millennials.
In contrast, the contributions of people over 50 years old to the US and global economy are significant and under appreciated.
The report features fascinating data, and asks an important question that any entrepreneur or business leader should be ready to answer: what is your 50+ strategy?
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How It All Started
A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.
