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NOVEMBER 16, 2022|SOCIAL MEDIA


Awkward Flyers You'll Want To Post Around Your Neighborhood and Work


Faux flyer advertising a workshop for awkward social moments

Bump or shake? Ah, the delicious awkwardness of going for the wrong greeting. We've all been there. These relatable moments are the inspiration for a series of faux flyers for workshops that should exist but don't, to help you deal with these inevitable situations. The @AwkwardFlyer Instagram account has a treasure trove of past flyers that are highly entertaining to scroll through (warning, some are NSFW).

Aside from offering a fun diversion, there is also an exceedingly clever marketing lesson here. These are all branded with tear strips that reference the creator's Instagram handle, so even when people share the images online without credit, sharers can still find their way back to the original account.

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A Short Backstory Of This Blog

This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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