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AUGUST 23, 2022|DIVERSITY


Back To School Images of the Past Show Us How Far We Have Come

Sometimes a deep dive into history is just what we need to appreciate how far we've come.


teachers of america stamp

Just in time for back to school, the Smithsonian shared a gallery of American school supplies of the past. Browsing the photos, it's fascinating just how many of the images featured on these items suggested where the boundaries were set for people of the time. Stamps featured teachers who were only white and female. Sports team photos lacked any racial integration. Lunch boxes commemorated shows that reinforced stereotypes. Pencil boxes showed the "right" way to demonstrate patriotism. Crayon boxes still contained colors now considered racist (like "Flesh" or "Indian Red"). Sometimes a deep dive into history is just what we need to appreciate how far we've come.

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This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.

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