JANUARY 21, 2021|ADVERTISING
Barilla Creates Spotify Playlists Exactly As Long As You Should Cook Pasta

In a partnership with Spotify, Barilla launched a clever series of playlists that extend for just the right amount of time for you to cook several types of pasta. Titles of the playlists include “Mixtape Spaghetti,” “Boom Bap Fusilli,” “Pleasant Melancholy Penne,” “Moody Day Linguine,” “Top Hits Spaghetti,” “Best Song Penne,” “Timeless Emotion Fusilli” and “Simply Classics Linguine.”
As the article points out, this may be the start of many more food and music collaborations in the year to come, as we find ourselves continuing to cook more from home.
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A Short Backstory Of This Blog
This is a blog about non-obvious ideas. Originally launched on the Typepad platform in 2005 as the Influential Marketing blog, the stories at first focused mainly on digital marketing while Rohit worked at Ogilvy Advertising. In 2015 Rohit officially rebranded to the Non-Obvious Insights Blog and published his WSJ bestseller Non-Obvious. For the past twenty one years, this blog has coined new terms, introduced future marketing practices and inspired the next generation of non-obvious thinkers and marketers.




